TOPAZ HORIZON

I've been blogging for 15 years by May this year. And, boy, have things changed! Before 2010, bloggers just wrote about everything they fancied. That's why bloggers were so trusted. Reviews were always from personal experience and since these were paid for from our own pockets, readers knew we had every right to say whatever we wanted - positive or negative.

Oh, those were the days! Such freedom! I didn't do reviews, though. I couldn't because I was the editor in chief of a magazine. I once wrote a glowing review of Olay on my blog. Pond's, a major advertiser of my magazine, complained. I protested, "My blog is a personal hobby. It has nothing to do with my job!" But my bosses persisted and so I deleted the Olay post and avoided doing reviews thereafter. It's okay. Reviews are an expensive thing to do anyway! (But do it because people Google reviews all the time!)

Around the start of the decade, brands started taking note of the huge following of bloggers and so advertising budgets were shifted from print publications to blogs. But with bloggers now taking payment for featuring a product, a restaurant, a salon, or a hotel, readers began doubting their credibility. I avoided this by choosing to work only with brands I believe in. That meant not raking it in, however. Sometimes, I will admit, I wished I could just say yes to all the offers since who's to know anyway? Well, I would. My family, too. And eventually, my readers would, too. The loss of my integrity is the most costly of all so I can't do it. 

I wanted to be transparent so all my blog posts were marked at the beginning or at the end with a "This blog post is brought to you by [brand]." And they were also tagged as sponsored posts. On Instagram and Facebook, I used the hashtags #THx[Brand] and #thblogsp (Topaz Horizon Blog Sponsored Post) until the platforms added the Paid Partnership feature. 

Now, it's my 15th year in the blogging world, and I know from emails from my Loyal Readers that they don't like blogs and Instagram accounts that are all about products and services because they never can tell if what they're reading is paid for or not. Influencers usually don't like marking posts as sponsored because followers don't trust paid posts. While it would be nice for bloggers to never charge for anything, a blog isn't a cheap hobby. And for influencers with massive followings, it really makes sense to earn from their influence, right? 

I'm not a huge blogger but I've built enough credibility to be considered an influencer (or in agency speak, KOL - key opinion leader). Even though disclosing sponsorships usually means fewer likes and views, I'll still disclose anyway and hope you'll still support me by liking the IG/FB post and reading the blog feature. I'm making it easier for you all to know if what I'm sharing is a sponsored post or a press gift. Here's how to know:

SPONSORED POST

Sponsored posts on the blog, Instagram, and Facebook will all have my face on it! That will differentiate it from the other products that I share. That way, you'll immediately know I'm endorsing it. And brands like it when people pose with their products. 

I want to make sponsored posts more special because a few years ago, a sponsor complained that I'm posting and writing about other brands for free. The brand felt gypped. Struck me as a little petty but I've thought about it and I'll do something about it. Hence this blog post!

Oh, and all gifts will be shared on my blog's Facebook page, in the Blogger Gifts album. If I extra love them, then they get an IG post and a blog feature, too! But as a thank you, every gift will be shared in this album.

I used to publish press releases on the blog on Press Release Tuesdays. I think that some announcements are interesting for my readers to know and it makes for additional content. But now I'm putting all press releases in my News to Know album. Mostly because news gets old fast and it's easier to post them on Facebook then delete after it's no longer relevant.

Thanks so much!