I was also writing for the beauty website, Project Vanity, and being a Swiftie grateful for the creative inspiration, I wanted to write an article about Taylor's new album and new aesthetic and then do a totally Taylor thing - insert Easter eggs into my writing. She said she loved doing this because her writing is the most important thing to her and putting secret clues in her songs makes her fans pay more attention to her writing. So I wrote an article for PV and asked the PV community to look for Taylor's song titles. And they were so happy to find them all!
Here is the unedited article, with 25 song titles! The published version was edited for length and I took out sentences that felt forced so only 16 titles survived the edit. Since it's been 2 years, I decided to share with you the original article and tell me how many you find!
(CLICK "Read more" for the answers with the songs linked to their YouTube vids).
Taylor Swift very recently surprised everyone the world over with an indie album made while she was in quarantine. Not only was Folklore completely unannounced until 24 hours before it dropped, but Taylor also debuted a different sound and look. Gone was the dip-dyed blue hair of 2019. Even "that classic red lip thing that I like" - kaput. Instead, we have a bare-faced Taylor, with a mop of unruly blonde curls, clad in an old nightgown, a gingham shift, or a bulky cardigan.
Was Taylor introducing a new style and beauty trend? No. Her Folklore look is nothing new. She just brought it front and center. This aesthetic is called cottagecore and in the age of a global pandemic when everything has changed, it is everything we want.
What is cottagecore? Cottagecore is an online aesthetic that romanticizes the simple life. It’s all about escaping the urban jungle for a cottage in the woods. It’s being lit up by the warm light of a fireplace instead of the cold light of a laptop. It’s being free from the trappings of capitalism and living simply in a state of grace. It’s also been around for a few years, with a cult following on Tumblr and Instagram, but it erupted this year on TikTok when TikTokers stuck at home shared calming videos of baking bread, arranging flowers, and knitting sweaters.
It’s understandable why people are enchanted by cottagecore. Trapped indoors because of the pandemic, a peek at an uncomplicated life where your biggest concern is what herbs from your windowsill garden will go on the focaccia you’re about to put in your oven invokes feelings of being safe and sound. Since we know all too well that the world right now is confusing and terrifying, the cottagecore dream is having a moment.
If you’re unaware of this trend, check your Facebook feed again with eyes open. I see it everywhere on my social media platforms. The plantitas fussing over their plants. The work-from-home guys now baking sourdough bread. The women knitting ear-savers for the frontliners. The style influencers who used to travel the world now posting OOTDs from their gardens.
The cottagecore beauty trend
Of course, cottagecore has a beauty aspect, too. It’s not just Taylor giving off that natural vibe. For her “Daisies” music video, pop star Katy Perry is barefoot and pregnant in a white lace dress, with her black roots showing through her blonde locks. Singer, feminist, and activist Halsey is happy at home, posting selfies of her freckle-filled cheeks and wild curls. Star of Stranger Things and Enola Holmes Millie Bobby Brown basks in the daylight with her dogs, her hair loose or in braids, her flawless skin without a stitch of makeup.
What this means for us regular folk is a focus on skincare and haircare! A big reason why celebrities and influencers can get away with the cottagecore look is their skin and hair are gorgeous. They use the best pampering products because their career means they can never be invisible.
We don’t have to buy the same expensive stuff to stay beautiful, however. A regular skincare regimen of cleansing, toning, moisturizing, and protecting is forever and always the simplest and best beauty secret. Because we have a lot of time now, go a little extra in loving your skin and hair. For example, weekends are dedicated to me! That's when I put sheet masks for dewy skin, I deep condition my hair, and do my own mani and pedi. Since quarantine started, I don’t remember the last time I used my blowdryer so my hair’s really been feeling soft and amazing.
While cottagecore is all about showing off bare skin, a makeup lover doesn’t have to despair. Tinted lip gloss is a big deal, so are natural brows and delicate lashes. If I must wear makeup for Zoom meetings, I like wearing CC cream with a glossy lippie and cream blush in dusky rose hues. I use brown eyeliner, brown mascara, and brown brow pencil because cottagecore colors are browns, beiges, and warm pinks. My freckles have faded (thanks, anti-aging creams!) and at my age, freckles mean sun damage but I can easily fake freckles by using brown liquid eyeliner.
Of course, we can all just jump on the cottagecore bandwagon as an escape from what has been a truly cruel summer (and beyond) of living with the novel coronavirus. But this trend has given me an epiphany. I hope cottagecore makes us all aspire for a way of life that is built on self-sufficiency and sustainability. We don’t literally have to live in a cottage in or out of the woods. Growing our own food in our urban backyards, baking our own bread, even repurposing and making our own clothes - these are signs that we can begin again, but this time in a truly mindful and meaningful way.
* * * * * * *
Freckles, focaccia, and Taylor Swift’s Folklore: Have you jumped on the cottagecore aesthetic trend?
Taylor Swift very recently surprised everyone the world over with an indie album made while she was in quarantine. Not only was Folklore completely unannounced until 24 hours before it dropped, but Taylor also debuted a different sound and look. Gone was the dip-dyed blue hair of 2019. Even "that classic red lip thing that I like" - kaput. Instead, we have a bare-faced Taylor, with a mop of unruly blonde curls, clad in an old nightgown, a gingham shift, or a bulky cardigan.
Was Taylor introducing a new style and beauty trend? No. Her Folklore look is nothing new. She just brought it front and center. This aesthetic is called cottagecore and in the age of a global pandemic when everything has changed, it is everything we want.
What is cottagecore? Cottagecore is an online aesthetic that romanticizes the simple life. It’s all about escaping the urban jungle for a cottage in the woods. It’s being lit up by the warm light of a fireplace instead of the cold light of a laptop. It’s being free from the trappings of capitalism and living simply in a state of grace. It’s also been around for a few years, with a cult following on Tumblr and Instagram, but it erupted this year on TikTok when TikTokers stuck at home shared calming videos of baking bread, arranging flowers, and knitting sweaters.
It’s understandable why people are enchanted by cottagecore. Trapped indoors because of the pandemic, a peek at an uncomplicated life where your biggest concern is what herbs from your windowsill garden will go on the focaccia you’re about to put in your oven invokes feelings of being safe and sound. Since we know all too well that the world right now is confusing and terrifying, the cottagecore dream is having a moment.
If you’re unaware of this trend, check your Facebook feed again with eyes open. I see it everywhere on my social media platforms. The plantitas fussing over their plants. The work-from-home guys now baking sourdough bread. The women knitting ear-savers for the frontliners. The style influencers who used to travel the world now posting OOTDs from their gardens.
The cottagecore beauty trend
Of course, cottagecore has a beauty aspect, too. It’s not just Taylor giving off that natural vibe. For her “Daisies” music video, pop star Katy Perry is barefoot and pregnant in a white lace dress, with her black roots showing through her blonde locks. Singer, feminist, and activist Halsey is happy at home, posting selfies of her freckle-filled cheeks and wild curls. Star of Stranger Things and Enola Holmes Millie Bobby Brown basks in the daylight with her dogs, her hair loose or in braids, her flawless skin without a stitch of makeup.
What this means for us regular folk is a focus on skincare and haircare! A big reason why celebrities and influencers can get away with the cottagecore look is their skin and hair are gorgeous. They use the best pampering products because their career means they can never be invisible.
We don’t have to buy the same expensive stuff to stay beautiful, however. A regular skincare regimen of cleansing, toning, moisturizing, and protecting is forever and always the simplest and best beauty secret. Because we have a lot of time now, go a little extra in loving your skin and hair. For example, weekends are dedicated to me! That's when I put sheet masks for dewy skin, I deep condition my hair, and do my own mani and pedi. Since quarantine started, I don’t remember the last time I used my blowdryer so my hair’s really been feeling soft and amazing.
While cottagecore is all about showing off bare skin, a makeup lover doesn’t have to despair. Tinted lip gloss is a big deal, so are natural brows and delicate lashes. If I must wear makeup for Zoom meetings, I like wearing CC cream with a glossy lippie and cream blush in dusky rose hues. I use brown eyeliner, brown mascara, and brown brow pencil because cottagecore colors are browns, beiges, and warm pinks. My freckles have faded (thanks, anti-aging creams!) and at my age, freckles mean sun damage but I can easily fake freckles by using brown liquid eyeliner.
Of course, we can all just jump on the cottagecore bandwagon as an escape from what has been a truly cruel summer (and beyond) of living with the novel coronavirus. But this trend has given me an epiphany. I hope cottagecore makes us all aspire for a way of life that is built on self-sufficiency and sustainability. We don’t literally have to live in a cottage in or out pf the woods. Growing our own food in our urban backyards, baking our own bread, even repurposing and making our own clothes - these are signs that we can begin again, but this time in a truly mindful and meaningful way.
* * * * * * *
How many did you find?
CLICK "Read more" FOR THE TITLES!
Was Taylor introducing a new style and beauty trend? No. Her Folklore look is nothing new. She just brought it front and center. This aesthetic is called cottagecore and in the age of a global pandemic when everything has changed, it is everything we want.
What is cottagecore? Cottagecore is an online aesthetic that romanticizes the simple life. It’s all about escaping the urban jungle for a cottage in the woods. It’s being lit up by the warm light of a fireplace instead of the cold light of a laptop. It’s being free from the trappings of capitalism and living simply in a state of grace. It’s also been around for a few years, with a cult following on Tumblr and Instagram, but it erupted this year on TikTok when TikTokers stuck at home shared calming videos of baking bread, arranging flowers, and knitting sweaters.
It’s understandable why people are enchanted by cottagecore. Trapped indoors because of the pandemic, a peek at an uncomplicated life where your biggest concern is what herbs from your windowsill garden will go on the focaccia you’re about to put in your oven invokes feelings of being safe and sound. Since we know all too well that the world right now is confusing and terrifying, the cottagecore dream is having a moment.
If you’re unaware of this trend, check your Facebook feed again with eyes open. I see it everywhere on my social media platforms. The plantitas fussing over their plants. The work-from-home guys now baking sourdough bread. The women knitting ear-savers for the frontliners. The style influencers who used to travel the world now posting OOTDs from their gardens.
The cottagecore beauty trend
Of course, cottagecore has a beauty aspect, too. It’s not just Taylor giving off that natural vibe. For her “Daisies” music video, pop star Katy Perry is barefoot and pregnant in a white lace dress, with her black roots showing through her blonde locks. Singer, feminist, and activist Halsey is happy at home, posting selfies of her freckle-filled cheeks and wild curls. Star of Stranger Things and Enola Holmes Millie Bobby Brown basks in the daylight with her dogs, her hair loose or in braids, her flawless skin without a stitch of makeup.
What this means for us regular folk is a focus on skincare and haircare! A big reason why celebrities and influencers can get away with the cottagecore look is their skin and hair are gorgeous. They use the best pampering products because their career means they can never be invisible.
We don’t have to buy the same expensive stuff to stay beautiful, however. A regular skincare regimen of cleansing, toning, moisturizing, and protecting is forever and always the simplest and best beauty secret. Because we have a lot of time now, go a little extra in loving your skin and hair. For example, weekends are dedicated to me! That's when I put sheet masks for dewy skin, I deep condition my hair, and do my own mani and pedi. Since quarantine started, I don’t remember the last time I used my blowdryer so my hair’s really been feeling soft and amazing.
While cottagecore is all about showing off bare skin, a makeup lover doesn’t have to despair. Tinted lip gloss is a big deal, so are natural brows and delicate lashes. If I must wear makeup for Zoom meetings, I like wearing CC cream with a glossy lippie and cream blush in dusky rose hues. I use brown eyeliner, brown mascara, and brown brow pencil because cottagecore colors are browns, beiges, and warm pinks. My freckles have faded (thanks, anti-aging creams!) and at my age, freckles mean sun damage but I can easily fake freckles by using brown liquid eyeliner.
Of course, we can all just jump on the cottagecore bandwagon as an escape from what has been a truly cruel summer (and beyond) of living with the novel coronavirus. But this trend has given me an epiphany. I hope cottagecore makes us all aspire for a way of life that is built on self-sufficiency and sustainability. We don’t literally have to live in a cottage in or out of the woods. Growing our own food in our urban backyards, baking our own bread, even repurposing and making our own clothes - these are signs that we can begin again, but this time in a truly mindful and meaningful way.
* * * * * * *
By the way, it's Project Vanity's 14th anniversary! To celebrate, there will be a special event called Brave & Beautiful this Saturday afternoon at the Rockwell Club. I'll be there! I'm not speaking or doing anything amazing, just attending. But if you're going, too, please say hi! I'm so starved for human connection as I've been mostly staying indoors for nearly 3 years!
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