Anyway, I wanted to blog about the top mommy bloggers in the Philippines today because...
(a) Marketing and PR people research this topic all the time so I want this post to be on page 1 of Google search hehe. And also to help out my colleagues in the industry. Of course! (UPDATE: It's the top entry on the search list yey!)
(b) I want to tell you, my dear Loyal Readers, that I'm not even on the Top 10 list! What! Please help me out by sharing my blog, FB page and IG with your friends and family!!! Thank you. Love you!
(c) I need to remind myself to prioritize blogging because it is more lucrative than ever and I'm being lazy lazy lazy.
There are hundreds of mom KOLs in the Philippines but most of them are celebrities who charge hundreds of thousands of pesos per mention. Most are only on Instagram, which means they can't explain a brand campaign or do a thorough product or service review. Also, branded posts on IG are not searchable on Google. Many mom KOLs don't have a Facebook page so they can't share a partner brand's FB links and therefore have a harder time making posts go viral. And lastly but most important of all, many mom KOLs don't have blogs!
So for this report, I picked mom bloggers who:
- regularly update their blogs (at least once a month)
- have an Instagram account set to public, and
- have Facebook pages for their blogs with minimum 5K followers.
Aaaaand now, without further ado, the Top 30 Mommy Bloggers in the Philippines!!!
(CURRENTLY UPDATING NEW STATS SO LIST IS NOT FINAL YET - JUNE 2020)
Facebook.com/TopazHorizonBlog ranks 29. |
For brands, these are the bloggers you want to recruit. Their blogs are not just well written, they're also regularly updated (once a month at least) so you can be assured they have loyal readers. When they blog about your product or campaign, their readers are a captive audience (vs those who blog erratically). They also have a lot of Facebook followers to share your links and Facebook posts with. Facebook is the home for viral content because everything is so easy to share on this platform.
Ranked according to Facebook page followers:
1. Ciara Magallanes of Mommy Diaries PH - 540,224
2. Pehpot Pineda of Mommy Pehpot - 251,823 (last year: 154,781)
3. Denise Rayala of Royal Domesticity - 143,962 (last year: 126,163)
3. Denise Rayala of Royal Domesticity - 143,962 (last year: 126,163)
4. Gracie Maulion of Tipid Mommy - 102,277
5. Levy Martinez of Mommy Levy - 36,415 (last year: 13,112)
5. Levy Martinez of Mommy Levy - 36,415 (last year: 13,112)
6. Nessly Hamoy of Mom Nessly/Tribobot - 26,731
7. Kaycee Enerva of Kikay Sikat/The Macho Mom - 25,347
8. Sheena Sy Gonzales of Sheena Loves Sunsets - 23,153
9. Peachy Adarne of Mommy Peach - 21,624 (last year: 19,691)
10. Louise Fandiño Santos of Mommy Practicality - 20,231 (last year: 14,914)
11. Ginger Arboleda of Mommy Ginger - 17,430 (last year: 16,982)
12. Kaye Figuracion of K Figuracion/I Love Keisha - 16,571
16. Rochelle Rivera of Rochelle Rivera - 14,906 (last year: 10,508)
17. Michelle Ressa Aventajado of Momma ‘n Manila - 13,200 (last year: 12,852)
21. Kath Rivera of Dear Kittie Kittie Kath - 11,011 (last year: 7,046)
22. Mauie Flores of The 24 Hour Mommy - 10,881 (last year: 7,754)
26. Jen Maslang of Shop Girl Jen - 8,832 (last year: 3,935)
27. Earth Rullan of Earthlingorgeous - 8,582
28. Frances Sales of Topaz Horizon - 6,838 (last year: 5,087)
By the way, many of you may be wondering why some popular mom bloggers aren't on the list. That's because I checked many mom blogs and some don't do sponsored posts or they have reached mega celebrity status that they are just way too expensive. But if you think they should be on a top mommy bloggers in the Philippines list anyway—regardless whether they accept brand sponsorships or not, or simply because they have a huge following and therefore is a top blogger—tell me and I'll make another list!
As for me, my goal this 2019 is to increase my Facebook followers to 6K and my IG followers to 8K (UPDATE JUNE 2020: Goal achieved!). Very humble goal. I believe in organic growth but I think I've reached critical mass. It's time to advertise. Hopefully, the next time I make a top mommy bloggers in the Philippines list like this, tumaas na po ang ranking ko haha
Help meeeeeee!!! Love you all!
11. Ginger Arboleda of Mommy Ginger - 17,430 (last year: 16,982)
12. Kaye Figuracion of K Figuracion/I Love Keisha - 16,571
13. Sigrid Dugeno-Lo of Lovingly Mama - 16,014
14. Nish Dyosa of Dyosa the Momma - 15,613 (last year: 3,007)
15. Mhaan Arambulo Santos of Mommy Rockin' In Style - 15,205
16. Rochelle Rivera of Rochelle Rivera - 14,906 (last year: 10,508)
17. Michelle Ressa Aventajado of Momma ‘n Manila - 13,200 (last year: 12,852)
18. Rowena Wendy Lei of Animetric's World - 12,107 (last year: 11,661)
19. Berlin Domingo of Momi Berlin - 12,103
20. Jackie Go of Go, Jackie Go! - 11, 715 (last year: 11,761)
20. Jackie Go of Go, Jackie Go! - 11, 715 (last year: 11,761)
21. Kath Rivera of Dear Kittie Kittie Kath - 11,011 (last year: 7,046)
22. Mauie Flores of The 24 Hour Mommy - 10,881 (last year: 7,754)
23. Istin Dizon Paigna of Rants & Raves of a Bum - 9,174 (last year: 9,413)
24. Kathy Kenny Ngo of Life is Kulayful - 8,905
25. Michelle Estranero of RockstarMomma - 8,903 (last year: 4,501)
24. Kathy Kenny Ngo of Life is Kulayful - 8,905
25. Michelle Estranero of RockstarMomma - 8,903 (last year: 4,501)
26. Jen Maslang of Shop Girl Jen - 8,832 (last year: 3,935)
27. Earth Rullan of Earthlingorgeous - 8,582
28. Frances Sales of Topaz Horizon - 6,838 (last year: 5,087)
29. Fleur Sombrero of Mommy Fleur - 6,488 (last year: 5,951)
30. Dorry Lyn of Mom's Shout Out - 6,293
31. Richelle Molon of Morena Mom - 6,215 (last year: 2,838)
32. Madz de Leon of Mommy n' More - 6,187
31. Richelle Molon of Morena Mom - 6,215 (last year: 2,838)
32. Madz de Leon of Mommy n' More - 6,187
33. Shen Cala-or of Shen's Addiction - 5,410 (last year: 5,354)
34. Kimberley Reyes of Mom On Duty - 5,255 (last year: 2,996)
34. Kimberley Reyes of Mom On Duty - 5,255 (last year: 2,996)
35.
TO THE MOMS ON THIS LIST: I know you're happy to be on the Top 30 list. Congrats! BUT please don't share what your rank is yet haha I'm updating it this week so baka tumaas o bumaba ka pa (or in my case, baka mawala pa ako huhu).
Anyway, if you know a mommy blogger who needs exposure, kindly tell me about her so I can include her on this list. Remember: She has to regularly update her blog, have an Instagram account set to public, and have a Facebook page for her blog.
By the way, many of you may be wondering why some popular mom bloggers aren't on the list. That's because I checked many mom blogs and some don't do sponsored posts or they have reached mega celebrity status that they are just way too expensive. But if you think they should be on a top mommy bloggers in the Philippines list anyway—regardless whether they accept brand sponsorships or not, or simply because they have a huge following and therefore is a top blogger—tell me and I'll make another list!
As for me, my goal this 2019 is to increase my Facebook followers to 6K and my IG followers to 8K (UPDATE JUNE 2020: Goal achieved!). Very humble goal. I believe in organic growth but I think I've reached critical mass. It's time to advertise. Hopefully, the next time I make a top mommy bloggers in the Philippines list like this, tumaas na po ang ranking ko haha
Help meeeeeee!!! Love you all!