Wednesday, November 23, 2016

Blog Biz: Don't forget these 4 social actions to promote your blog

Hello everyone! I am fresh off my latest and oh so successful Blog Biz workshop last Friday at The White Hat Yogurt at Fully Booked BGC, and I am so happy with how smart and enthusiastic my workshop attendees were. I am confident that their blogs (when they finally start blogging!) will be bigger than mine! I am so sure of it!

One of the topics we discussed at the workshop was blog promotion. If you run a blog, you want people to read it. Whether you're sharing your opinions on politics or the latest fashion, or you might be writing tutorials or talking about your daily life—whatever you write about, you need to get people to pay attention. 

There are lots of ways you can promote your blog, but social media is one of the best methods. You can connect with a community of other bloggers and blog readers. There are several channels you can use, from Facebook and Twitter to Snapchat and Instagram. If you want to get started, there are several things you should do.

1. Automate your sharing
Once you have social media accounts set up, it can be a lot of work to share your posts. I devote about 10 minutes just sharing away everywhere! Twitter, Instagram, my Facebook friends, my blog's FB page, the FB groups I belong to, and Linkedin. If 10 minutes sound like a lot of time and you're on Wordpress, you can make it much easier by setting up automated sharing. It's simple to do this using various tools. 

Do keep in mind that you may not be able to use the same tool to share to different accounts. For example, Instagram lets you share to Facebook, Twitter, etc. But when you look at an IG post shared on Twitter, it doesn't really look nice. It just redirects you back to Instagram. So now I just post on Twitter itself. I no longer use IG's sharing tool. 

2. Connect your blog and social media channels
As well as doing your own sharing, you want others to share your posts, too. Sharing is caring as they say! Make sure that you have sharing buttons on your blog. Put them on the main page and on your individual blog posts, too. Make it easy for people to share your content to their own accounts straight from your website. 

You can also put widgets for your social media pages on your site. For example, you can have a stream for your Twitter feed or show your latest Facebook post. I haven't done this myself but that's one of the design tweaks I plan to do soon. 

Oh, and don't forget to link to your blog on your social media channels! If you look at my Twitter, Facebook accounts, and IG, all of them links back to www.topazhorizon.com. Make it easy for your followers to find your blog!


3. Paid ways to improve your reputation
If you have an advertising budget, you might want to use paid ways to grow your audience. There are tools you can use on social media to boost your reputation. One thing you can do is use advertising and promoted posts. These are available on a number of channels, including Facebook, Twitter, and Instagram. I just started doing this on my blog's Facebook page. I select a post I really really really am so proud of and then I boost it. My budget is usually just P200 and that reaches around 2,000 people. I've only done this to four posts so far but my page's likes went up dramatically in a month. So it works!

Now this next suggestion is a bit controversial and the attendees of my workshop last weekend discussed this at great length: You can buy followers and likes for your accounts. Yep. The advantage of that is when people see you have a large following, they might get curious and follow you because they want to know what the fuss is all about. My friends in PR revealed to me the Instagrammers who bought their following and, well, their padded numbers definitely helped make them successful. The disadvantage is when Instagram does a purge and then you're exposed as a fraud. But if you're willing to risk it anyway, you can use sites like buycheapfollowersfast.com/facebook/ to do this. Me, I don't want to risk it since I've built my reputation on being real. But I will judge no one who does this!

4. Connecting with your followers
Promoting your blog on social media isn't just about sharing your stuff. You also need to engage with people to encourage them to get involved. This is my favorite part of blogging—engaging with my Loyal Readers! I love replying to comments! I used to do this religiously but now that I have kids, I can't do this like I used to. But I try! 

Engaging with your readers tells them you want to show them the personality behind your blog and prove that you're interested in them. Get to know your readers and they will love you for life! Many of my dearest friends now started out as my readers before! 

You should find ways to connect with people on social media. For example, you might ask them questions or start a hashtag game. My friend Martine de Luna of Make It Blissful did this so well with her #makeitblissful community. I'm trying to do the same with my own #authenticmama challenge. Yes, show me your struggles and honest revelations on Instagram with the #authenticmama hashtag so we can all cry and laugh together! 

Social media can help you boost your blog if you know how to use it. Remember that it's a two-way street and requires you to communicate. I'm still learning myself so if you have more tips, please share in the comments below!

*images from The White Hat Yogurt and Pixabay

Want to know why no one reads your blog? Watch my Facebook Live broadcast!


Friday, November 18, 2016

See you at the Alaska Ultimate Mission Camp this Sunday!

This post is brought to you by Alaska Milk.


Hello, all you mommies who have kids who love Marvel superheroes and the walang kamatayan Frozen! There's a special day for us and our kids this Nov. 20, Sunday, at the SMX 4 at Mall of Asia—the Alaska Ultimate Mission Camp!!!

Here are my kids getting all excited about the camp:


We're so excited!!!

At the camp, there will be Disney Mission Zones for kids to complete special assignments that are fun and educational. All the activities in the Mission Zones are for kids 5 years old and up. These zones are for kids only. Don't worry—Alaska made sure the missions and the areas are safe and secure.

There will be activities for moms and dads to enjoy, too. I believe there will be cooking and food tasting goodies for us to enjoy. Hooray! I love cooking and eating!

But if you bring kids aged 4 and below (like my Iñigo and Piero), well, you'll need to be with them when they enjoy the other activity zones.

Kids may come in costume but since costumes may restrict vision and movement (hello, capes and masks and gowns and crowns!), it's much better if they come in comfortable attire.

There will be snacks and Alaska Milk drinks (of course!) so just enjoy all the fun stuff lined up for us because Alaska Milk will take care of everything. Yes, even the entrance fee. There is NO ENTRANCE FEE! It's free! You just need to register at the Facebook page of the Alaska Ultimate Mission Camp up until 11:59 pm tonight!

See you on Sunday!

Tuesday, November 15, 2016

Between the proposal and the wedding: How to enjoy being engaged


Exactly 10 years ago, Vince was planning to propose to me. But because I bought him an expensive gift (the first models of the Sony PS3 were pricey back then), I impulsively decided it was too much of a gift to give to just a boyfriend. So I dropped down on one knee and proposed to him instead! Two weeks after our engagement, he proposed to me properly with a proper diamond ring because that's what proper people expected us to do. Nah, just kidding. Vince really wanted to propose but the ring took longer to make than anticipated so I ended up doing it first!

Anyway! Lots of people are getting engaged these days, as my Facebook feed attests. So here I go dispensing advice no one asked for but you ought to follow: Enjoy your engagement! 

Being engaged is a strange time in your life. It often feels like you’re playing the waiting game until you actually get married, at which point your life with your partner will really begin. But between the proposal and the wedding, is planning the wedding all you must do? That can be really stressful. I know a lot of couples who were tempted to elope! Yes, us included! So why not try to really enjoy your engagement? It’s a time when you’re planning your future with the love of your life. Here are some tips to help you enjoy—not stress about!—your engagement.

Go on vacation
Okay, so you should probably be saving for your wedding right now. But why not take a trip? Even a short trip away from all the wedding planning will make you even closer—get some sun, lie by a pool, eat some great food, and spend a lot of time talking to your partner. While you’re there, you could talk about planning your honeymoon or future vacation spots you’d like to visit one day.

Go to couples’ counseling
More than anything, you want your relationship to work. When you get engaged, you are effectively telling each other that you expect to stay together for the rest of your lives. However, that’s easier said than done. If you go to counseling before you get married, you’ll be able to sort out any issues you might have before they arise – like taking a vitamin C supplement to make sure you don’t get a cold before you even feel sick! If you plan to get married in a Catholic church, you'll be required to attend some sort of marriage seminar anyway so try to choose one that will help you realize if you and your fiancé share the same family values and life goals.

Set aside an evening with no wedding talk
It’s so easy to allow your wedding planning to take over your life. Make sure that you set aside at least one evening a week in which you don’t discuss any wedding planning at all. Hang out with your partner and fully enjoy his company, without any of the stress of wedding talk. Make dinner together and curl up on the couch to watch a movie, or go on a double date with your best friends, or do some home improvement. Just make sure you relax together!

Get an engagement shoot
Sure, some engagement shoots look kind of cheesy (and that's why we didn't do it haha), but lucky for you, you’re not that kind of couple. Or maybe you are, and if so, you should embrace that! Get the look here to figure out what you want from your shoot. Getting an engagement photo shoot done will be a lot of fun for you and your husband-to-be, and it will also provide you with a photo album full of great memories. If you like your photographer, you could also consider hiring them to shoot your wedding—treat it as a trial run for that!

Explore your neighborhood
A lot of couples plan to have children after they get married. Although children are, of course, a blessing and a joy, I'm telling you now that they are also undeniably a huge responsibility. So while you don’t have kids, you should go out and fully explore where you live, or where you will both live when you're married! If you live in the province or the suburbs, take a trip to the nearest city for a couple of nights. Go out for dinner, take a bus tour, and hit the clubs to party all night, and make the most of being together.

Remember: You're not just planning a wedding, you're also preparing for a marriage. And that contract ends at "till death do us part." So use your engagement period to really get to know each other. Once the wedding preps really kick in and the moving into the new home happens and the integrating into each other's families start and especially when the kids arrive, it's hard to focus on each other. All that I mentioned are wonderful phases in your married life but they can distract you from what's truly important—your marriage. So use this precious time to really lay the foundations of your union. Congratulations and best wishes!


*photo from Pixabay

Monday, November 14, 2016

Frances Finds: Christmas #GiftsTheyllLoveAtNBS (that's National Book Store!)

This post is brought to you by National Book Store.

I'm halfway through my Christmas gift shopping! I spent the day after my birthday shopping for gifts for other people. Yes, when you turn 40, you start thinking of others first! I shopped a lot at the newly redesigned SM North Edsa store of National Book Store. The place looks so bright and beautiful, you'll be super encouraged to shop. I know I was!

So I want to show you what I shopped for. It wasn't easy to decide on these—there were just sooooo many amazing items at National Book Store that I wanted to buy even more! If only I were a gazillionaire! But I thought of my family and what they'll like and I'm very happy with what I got for them. Have a look! 

For Vito: Paper Bots because my little boy is sooo into paper these days. He's folding them into planes and making books. He will LOVE this book!

For Iñigo: Funky Things to Draw: Animals. My preschooler loves to draw. He's really good at it. He will enjoy all the easy tips to draw. And all the pencils and erasers he'll ever need! No more borrowing from me and his Kuya Vito! I can't wait for him to open this gift!

For Piero: My Learning Library Kit: First Words. This is a box of board books, word puzzles, and blocks. At just over 2 years old, Piero is the one who talked soonest (compared to his brothers). He loves stories and chatting and singing. He is going to enjoy this box of learning tools so much!

For all three kids: Dr. Seuss pop up books. I just had to get them these books because I grew up with the most amazing pop-up books. They make reading so much more fun because it's interactive.

For my husband me: Color Chart by Itoya grid journal because I am a new convert to bullet journaling!!! I actually got into bujo (yes, that's what they call it) because of Vince. He wanted to try it out and I've long known about bujo but thought it was boring. Then I checked it out on Instagram (#bujo and #bulletjournal), and I was swept off my feet! I've been doing bujo since September and, yes, I have found planner peace at last!
I love Color Chart by Itoya because the pages are the smoothest pages in all the world. And it lies flat. Look at that! I'm still planning on giving this to my husband but he insists I should have it because I'm THAT in love with it.

For Vince: Color Chart by Itoya pencil case. I love how clever this is because it attaches to your notebook! I'm giving this to him as a partner to his Color Chart by Itoya journal and because green is his favorite color, but since he says I should have the journal, I don't know what to do. Oh, I know! Buy another set!


For my sister: Chameleon pens. This set will be perfect for my sister who loves to draw and do calligraphy. Chameleon pens are special alcohol-based markers because they gradually darken, so she can add gradients, highlights and shadings to her drawings and calligraphy projects automatically! Check this video out to see how it works. Amazing, right? She will love this!

For my parents-in-law: Lapoché luggage organizers. These are the very best of travel pouches and will be very useful for Vince's parents who travel all over the world. They'll appreciate the roominess, the zipped pockets, mesh compartments, and how sturdy these pouches are! They're water-resistant in case grooming products leak. I like the hooks because they make carrying easy, plus when you need to make space on the bathroom counter, for example, you can just hook it—and your toiletries!—up! Cool organizing tip, right? For more organizing and packing tips, click here.

For my nieces: a Querkles Colour By Numbers book. This a huge book with more than a dozen portraits of historical figures to fill in. I'm pretty sure just one portrait will take hours to make so I hope my three smart nieces will share this book and learn a thing or two about the characters in it.

For Papa: Caran d'Ache Supracolor Colour Pencils and Classic Water-Soluble Pastels. Caran d'Ache is the luxury brand when it comes to writing and art materials. I plan to give these to my Papa because he used to draw nudes and landscapes and portraits. Now, he's obsessed with Facebook (aren't we all?). I've come to think that Facebook is making us all stupid especially lately so I hope these luxury art pencils and pastels will make him draw again and make him spend his twilight years doing something beautiful again.

There you go! National Book Store is most definitely the gift destination of the season! Well, of every season since they offer lots of things everyone will love. Books, magazines, journals, pens, arts and crafts materials, stationery supplies, and little things for the home. Definitely more than a book store!

You can check out what other shoppers have found at National Book Store by following @nbsalert on Twitter and Instagram and checking out the hashtag #GiftsTheyllLoveAtNBS.

P.S. I'll tell you more about the shopping event that National Book Store held for the media next week. I have videos of influencers shopping at NBS and tell you more about the NBS Gift Generator, a special shopping app you'll find useful this Christmas!

Wednesday, November 09, 2016

New look

I'm agonizing over my blog's new template. The fonts are all over the place. The size of the fonts of old blog posts are tiny and the size on new blog posts (starting with this one) is a larger size. I don't know if I have the energy to edit all 1,200 past posts!

Please be patient as I fix the bugs. Or if I don't haha. Maybe I should just start a new blog altogether! The inconsistencies in the posts from before the new design is driving me crazy!

So anyway. What do you think? Do you like Topaz Horizon's new look?

Sunday, November 06, 2016

Penguin fight and the best comment thread ever

Bust out the popcorn, folks. National Geographic just rolled out the fight video to end all fight videos. Well, not really. But you gotta watch it and then read the comments anyway. That's what the popcorn's for!
Watch it HERE.
So here's a recap:

Mr Penguin came home from fishing one day to discover that his wife was with another penguin. Let's call him Pablo. That's him up there with Mrs Penguin.

So Mr Penguin and Pablo get into a fight. They beat each other up with their beaks and flippers. 

And the neighbors are all like, "Fight! Fight! Fight! Fight!"

Then, before they get to the point where they might actually kill each other and they're like, "Dude, we don't have to kill each other over a ho, right?," they both call for Mrs Penguin to choose between them.

And to everyone's shock, she picks Pablo. It gets worse, guys. Right in front of her husband, she takes Pablo's flipper and says, "Come home with me." Home being the house Mr Penguin built for her, where all the adultery had been happening! Grabe!

This drives Mr Penguin insane and he goes in for the kill. He chases the cheating pair, drags Pablo out of his house—yes, his own house!—and proceeds to peck his eyes out. Mrs Penguin watches as the two men in her life battle it out.

But Pablo—either he's too macho or well rested because his day had been spent in bed with Mrs Penguin while Mr Penguin had been out all day swimming and hunting in the ocean, ya know, being a good husband!—Pablo wins. Mr Penguin calls on his wife to stay true to the penguins-mate-for-life thingie but Mrs Penguin says, "Go away! I LOVE HIM!"

And Mr Penguin walks away, bloody, defeated and without a wife and home. The end.

So let's now get to the fun part. The comments! Here are my favorites:

Tragic.

Mr Penguin better get a DNA test.

So true! Don't forget the hashtag: #AnimalFightNight!


Let's look at that again:
Tragic!

May twist sa end. Uso yan ngayon sa movies.

Clever! I totally LOL'd because nerd.

Well, Heidi, you're in for a treat because Mrs Penguin just opened up on Twitter!

Sorry I called you that, Mrs Penguin.


Well! Love in a hopeless place! What do you think??? Team Mr Penguin vs Team Mrs Penguin? I can't decide!


Monday, October 31, 2016

Mama's regrets

Because it's All Soul's Day, I am thinking of my mother.

I think she'd be really proud of who I've become - and I'm not talking about career here as I don't have a career anymore. I think she'd be surprised at that part, too. I'm rather surprised at myself actually. I think I'm a good wife despite growing up with parents who didn't have a happy marriage. I think I'm a good mother despite being raised by an unhappy mother.


One of my last conversations with Mama was about regrets. She said, "If I were to live my life all over again, I'd never have gotten married. I wouldn't have had all of you but maybe that would have been better. I'm sorry." She was very sad when she said that and that's why I didn't feel hurt at all. In fact, all I felt was sadness for her.

When I was a teenager and started going on dates, Mama told me she regretted marrying and having kids. So it wasn't like her confession above was a surprise. She loved us but she always said that if she were to live life all over again, knowing what she knew, she'd say no to marriage and kids. I feel sad for her but grateful that she never walked away. Now that I'm a mother myself and massively relieved I don't feel what she felt, I feel sadder for her still. As a modern society, we shouldn't impose marriage and motherhood on women. On anybody! Mama loved us sooo much but maybe she'd have been happier without us.

Mama was unhappy with many things, mostly with Papa, and that affected our everyday life. She loved him, there was no doubt about that, but she regretted that love because it didn't bring her happiness. It also gave her children who never... I don't know. It's not that we weren't enough. I think we were just too much.

As I gain more experience as a mother, I empathize more with Mama. I appreciate her sacrifices. I feel her shame whenever she had to borrow money or groceries. I feel her desperation, her sadness, her misery, her complete exhaustion and bewilderment. I feel her fear and her fury.

I'm a mother, too, and this duty is no fucking joke. I love my kids, okay, but every day is tough. I don't know if it gets better but right now, with three small children and I'm forever running around feeding them, washing butts, picking up toys, yelling for them to stop hurting each other, not having time to shower or poop even, not having time to read books (my great love once upon a time), not having any time for my great love who is my ever supportive but neglected husband... I mean, motherhood just sucks the life out of you!

I'm still learning how to be a good mother and sometimes I fail, sometimes I'm selfish, sometimes I want to just curl up and sleep for 10 years. But I get up and do this mothering anyway because, to be honest, despite all my whining, I absolutely love being a mommy. I love it! I feel like I hit the jackpot of life really. And maybe that's why I complain a lot, to balance it somehow because I still can't believe how lucky I am. I have this irrational fear that the Universe will spot my joy one day and say, "Wait a minute. She's too blessed. That can't be right," and then strike me down, so I try not to be too smug so that maybe if I downplay my unbelievable luck - my husband and my children! - I''ll get to enjoy it forever.

I wish Mama had this joy, too. I really wish she had enjoyed it as much as I do. But you know what, I admire her completely now. I feel this enormous gratitude that despite her regrets, she always showed up anyway. She did the work, she gave her all, she never gave up. That's true love. And I love her for that.

Anyway! Something to think about if you're still single, ladies. And gentlemen, I guess. If you don't want marriage and parenthood, that's okay. It's amazing for many people (like me!) but it's not the be-all and end-all everyone insists that it is.

And then, for those of you who do feel trapped and yet you carry on serving your family and treating them with love and respect, thank you. Thank you for not walking away. May you find peace and joy in motherhood. God bless us all.

For further reading: I Don't Like Being a Mother. What do you feel about motherhood? 

Friday, October 28, 2016

Blog Biz: 3 ways you can use social media to build your blog audience

When I started blogging 10 years ago, getting on anyone's radar was a dream. I only depended on someone stumbling on my blog posts to actually get some visits. That all changed when Facebook and Twitter exploded on the internet. Sharing posts means just a few extra clicks and reaching an audience is so easy now! I even told my students at my recent Blog Biz Blogging and Chika Workshop that it's absolutely impossible for anyone these days to say, "No one's reading my blog!"




As social media continues to advance and grow in popularity, bloggers have started using it to their advantage. It’s become a simple but effective way of driving traffic and strengthening a blog audience. From Pinterest to Instagram, there are countless social media sites you should be using to promote your blog. Using these sites not only engages potential readers, they make it easier to communicate with your loyal followers. But if you’ve only used social media for your personal life, you might be unsure how to use it to better your blog. So to help you feel less overwhelmed, use my three social media tips for bloggers.


#1 Use your blog name everywhere
When signing up for multiple social media sites, it’s vital that you use your blog name consistently. So the handle you use on Twitter should be the same on Pinterest, Instagram and Facebook, too. This can help to avoid confusion while also providing promotion to your blog. I've already started doing this by changing my Instagram handle from @francesasales to @topazhorizonblog.

Another benefit of doing this is that you are making your blog easier to find across multiple platforms. This is important as you start to establish yourself on both your blog and social media. Obviously, there may be instances where you are not able to use your exact blog name on social media sites. It might be taken by someone else or be too long, for example. That's why I haven't changed my Twitter handle to @topazhorizonblog because that's already 17 characters that will take up my tweets! In which case, you might have to experiment with alternatives that are as close to your blog name as possible.

#2 Promote other bloggers
While it’s important to promote your own blog content on social media, it can get repetitive for your followers. If you do this too regularly, it may even force people to unfollow you as a result. So mix it up by promoting the work of bloggers you admire. Focus on sharing the content of bloggers who create similar content to your own. This can add more variety to your feeds while still being relevant and interesting to your followers. 

A big possible plus is the blogger whose work you have shared may also reciprocate and promote your content. As you both create similar content, it’s likely their followers will be interested in reading your blog, too. This can give your audience a much-needed boost while also helping you forge positive online relationships. I can attest to this because most of my friendships today began with sharing of blog posts, comments on each other's blogs and Instagram pics, and then back-and-forth messages on Facebook. Et voila! I am now real-life friends with bloggers I used to just admire virtually!

#3 Make your icons prominent
If your followers aren’t able to find your social media icons on your blog, it makes it almost impossible for them to connect with you. So always make sure these icons are in a clear and prominent place on your blog. Popular positions are at the top and bottom of your blog homepage. Mine are at my sidebar. Just look to the right and then follow me!!!

You should also make it easy for your content to be shared by your followers on social media. This helps you earn more Facebook and Instagram followers while also increasing the number of visits to your blog. So make sure your blog content has a sharing capability that can be found and used easily. Mine are at the bottom of this blog post—please share!

And there you have it! My three little tips on how to use social media to build your blog audience. Social media and blogging go hand in hand. You just need to know how to combine the two effectively. So take what you have learned from this guide and start getting more clicks today.

If you want to learn more Blog Biz tips from me, sign up for my upcoming Blog Biz Blogging and Chika Workshop next month! I'm looking at November 17 or 18 (yes, a weekday!) at Bonifacio Global City. Follow my Facebook page for more details!

*image from Pixabay